Chapter Plan of the Game.

A more specific terms will be the tactic, game plan sound like some America football coach tools.
For other it's the methodology or formula and process for the more scientific people. Of course business plan on the paper is what a normal business should have. More comprehensive than a marketing plan. It is a rough idea how the business going to achieve its revenue target and what product and how it is going to be delivered to the customer. From a simple store business to huge network of chain restaurant , business plan is probably one of the larger on ein terms of scope and depth.